Mercedes-Maybach – a new sub-brand of Mercedes-Benz With the name Mercedes-Maybach, the brand represented by the three-pointed star is now broadening its offering in the exclusive top segment of the market with a new sub-brand, whose individual and prestigious exclusivity will appeal to status-conscious customers. Before the end of this month, the new Mercedes-Maybach S 600 will have its world premiere in Guangzhou and Los Angeles. The Mercedes-Maybach S-Class is said to meld the perfection of what the company declares as ‘the best automobile in the world’, the S-Class, with the exclusivity of Maybach. “The Mercedes-Benz brand stands for the aspiration to deliver ‘The best’ in terms of products, technology and services. For us, this means that we offer our customers vehicles that, by virtue of their different characteristics and specific flair, are able to fit in with all sorts of individual lifestyles. In the S-Class segment in particular, customers have very high expectations with regard to exclusivity and individuality. Mercedes-Maybach enables us to fulfil these desires in the exclusive top segment of the market,” said Ola Kallenius, member of the Divisional Board of Management of Mercedes-Benz Cars responsible for Marketing & Sales. The creation of Mercedes-Maybach is in response to a desire expressed by many customers for yet more individuality and exclusivity for the S-Class they own. Thus in the same way as it did with the sporty positioning of Mercedes-AMG, Mercedes-Benz is now established a new offering in the exclusive top segment by introducing a sub-brand with the name Mercedes-Maybach. It is stressed that this is not an ‘equipment line’ (like Avantgarde) but a sub-brand that will offer Mercedes-Benz models in an even more exclusive form. The Mercedes-Maybach S-Class expands the current range of S-Class saloons with the addition of a limousine that sets a new benchmark for exclusivity and meets even the most discerning of requirements in terms of its appointments. Some of the features that distinguish it from the standard-production models include extra spaciousness, special seats and lavishly designed, prestigious interiors offering extensive scope for individualisation. As a result, Mercedes-Maybach is confident that its cars will meet the requirements of even the most discerning customers worldwide.
Posted on: Wed, 12 Nov 2014 04:39:36 +0000
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