Middle East Assignment A disappointed soft drink salesman - TopicsExpress



          

Middle East Assignment A disappointed soft drink salesman returned from his Middle East assignment. His boss asked, Why werent you successful with the Arabs? The salesman explained, When I got posted in the Middle East, I was very sure to make a good sales pitch as our product was virtually unknown there. I didnt know to speak Arabic, so I planned to convey the message through three posters. My first poster was a man crawling through the hot desert sand, totally exhausted and panting. Second, the man is drinking our soft drink and third, our man is now totally refreshed. Then these posters were pasted all over the place That should have worked, said the boss. The salesman replied, Well, not only did I not speak Arabic, but I didnt realize that Arabs read from right to left.
Posted on: Tue, 16 Sep 2014 13:49:31 +0000

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