Mobile Apps-Goldmine for Small Business Owners Every SME needs to market itself. Once it creates value, people must know these values exist and they can be paid for. Mobile apps are, thus, indispensable in this age of SMEs. Lacking them makes your clients work unnecessarily hard to find you. These much was stated by Onome Ojigbo, a Mobile App expert, on ICT Radio Show on Nigeria Info 99.3 FM on October 28, 2014. He further stated the benefits of using Mobile Apps as follows: Benefits of using Mobile Apps Mobile apps can help your business narrow in on your customers, help you get to know them, understand them and eventually compel them to pay for your services. Mobile apps work to satisfy the need for a business to reach the customers, to notify them and gain their attention. Through a mobile app, you will have all your clients reach your business with a single click regardless of where you are. Unlike a mobile website, mobile apps allow for an engaging forum between you and the clients. It can create a chat platform, an easy push-mail and notifications directly to the user. Conversely mobile apps offer your business dynamism that the mobile website can’t. These includes data about the precise location and customer behavior and preferences Mobile Apps Usage Trends in Nigeria Onome Ojigbo also stated that about 20% of the Nigerian population is adequately exposed to mobile apps. Their download preferences for apps is usually driven by needs such as the need for easy buying and delivery of the goods bought, or simply a need to interact and get information about current on-goings Often for consumers there’s some level of apathy or rather app madness. After the initial excitement of downloading an app, one will then forget about the app. The app will then sit idly in the user’s mobile phone with some of these apps draining data in the background. To avoid this, various apps in Nigeria have been developed so that they are only active in fulfilling certain specific tasks. Once these apps are closed they are done and, therefore, do not “eat” into your data in the background. Nigerians are, however, not avid users of apps built in Nigeria. This, to some extent, could be blamed on app developers. For Nigerians to want to use the mobile app for your business, you must make it interactive even during times when the user does not require the services from your business. This gives the app relevance in practical daily life Why should we have apps? Speaking further on why business owners should build a Mobile App around their business operations, Onome Ojigbo gave the following reasons: Exposure of business. The mobile app will expose your business better than any search engine would do. This is because all the details of your business will be available in one single platform. The customer does not have to browse numerous webpages to find something about the business; it will be right there in the app. Extra revenue is gained through adverts and endorsement by other companies on your app. Easier avenue for clients to reach your business Mobile app development is easy to learn. With good training one can learn how to create impressive apps for businesses. Often, local apps come out way inferior to internationally developed apps. To avoid this, the apps developer needs to take his or her time in the development and consider information from critics and effectively act on critics comments. You can contact Onome Ojigbo or CFA to put you through on how to learn to develop Mobile Apps. The ICT Radio Show will continue to host interesting guests, speaking on educative topics on ICT. Listen in every Tuesday from 1: 30pm on Nigeria Info 99.3 FM or follow the show on learn.ictwithcfa The post Mobile Apps-Goldmine for Small Business Owners appeared first on ICTwithCFA.
Posted on: Wed, 29 Oct 2014 07:19:26 +0000
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