Money Quote: [...]Hamm and his colleagues are quick to point out that theyre not trying to start a format war. Nor are they getting into the streaming music subscription game. Instead, they want to offer consumers what Young repeatedly refers to as freedom of choice. That is, the option to purchase music in a format that sounds as warm and high-fidelity as 180-gram vinyl, but with the convenience music fans have come to expect since Steve Jobs first held up Apples little white gadget on stage in 2001. To get superior sound, Hamm tells me that they get the highest quality digital master possible from the record labels. In many cases, that means theyre getting an album at a higher quality than the CD version. But not always. The range of quality is all over the place but generally always better than the MP3s and streaming services. Whatever the purest available master happens to be is what theyll sell through the PonoMusic store.2 The device itself is engineered to play back high-resolution audio, not unlike the bulkier home systems for which audio geeks pay top dollar. Built in conjunction with Ayre Acoustics, the player promises to recreate the original analog sound using state-of-the-art circuitry, and what the company says is the best digital audio converter (DAC) on the market.[...]
Posted on: Sun, 16 Mar 2014 15:52:34 +0000
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