More Matthew McConaughey? Lincoln Makes Push Into ChinaNEW YORK (TheStreet) -- Ford is driving its Lincoln luxury brand into China because the market there is just on fire, Matt VanDyke, director of global Lincoln marketing, told TheStreet TV. Speaking at the Los Angeles Auto Show, VanDyke told TheStreets Ruben Ramirez that just this month the automaker opened dealerships in Beijing, Shanghai and Hangzhou. So far, the operation is going great, he said. Must Read: 10 Stocks Carl Icahn Loves in 2014 Ford F data by YCharts Ford isnt the first automaker into the Chinese market, following the road driven by BMW, Volkswagen and General Motors , among others. So VanDyke says Lincoln has to be different to compete. Consumers have been receptive to the new MKC crossover/SUV vehicle and the MKZ. Lincoln is making big bets on a luxury experience for the Chinese customer, he said. As for the U.S. customer, VanDyke said new products should continue to boost sales. This year, the company introduced the MKC, which is a smaller SUV to the larger MKX. Lincoln also introduced the refreshed Navigator, the automakers large SUV, he said. In 2015, Lincoln will introduce a refreshed MKX. But will actor Matthew McConaughey show up in Lincolns advertisements in China, too? VanDyke was mum on whether the automaker was currently working with McConaughey but acknowledged that expanding that partnership, we think, could be a good idea. Must Read: Jim Cramer on the Markets: Remember, Investors, Were Not China -- Written by Bret Kenwell Follow @BretKenwell Click to view a price quote on F. Click to research the Automotive industry. By twocents@thestreet (Bret Kenwell) NEW YORK (TheStreet) -- Ford is driving its Lincoln luxury brand into China because the market there is just on fire, Matt VanDyke, director of global Lincoln marketing, told TheStreet TV. Speaking at the Los Angeles Auto Show, VanDyke told TheStreets Ruben Ramirez that just this month the automaker opened dealerships in Beijing, Shanghai and Hangzhou. So far, the operation is going great, he said. Must Read: 10 Stocks Carl Icahn Loves in 2014 Ford F data by YCharts Ford isnt the first automaker into the Chinese market, following the road driven by BMW, Volkswagen and General Motors , among others. So VanDyke says Lincoln has to be different to compete. Consumers have been receptive to the new MKC crossover/SUV vehicle and the MKZ. Lincoln is making big bets on a luxury experience for the Chinese customer, he said. As for the U.S. customer, VanDyke said new products should continue to boost sales. This year, the company introduced the MKC, which is a smaller SUV to the larger MKX. Lincoln also introduced the refreshed Navigator, the automakers large SUV, he said. In 2015, Lincoln will introduce a refreshed MKX. But will actor Matthew McConaughey show up in Lincolns advertisements in China, too? VanDyke was mum on whether the automaker was currently working with McConaughey but acknowledged that expanding that partnership, we think, could be a good idea. Must Read: Jim Cramer on the Markets: Remember, Investors, Were Not China -- Written by Bret Kenwell Follow @BretKenwell Click to view a price quote on F. Click to research the Automotive industry. ift.tt/1gB4pon
Posted on: Mon, 24 Nov 2014 18:22:09 +0000
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