Most of us depend on Facebook and Twitter to promote our releases. But in this day and age of social media, many of us tend to forget the importance of face-to-face interaction. "WHERE?" you ask. County or State fairs, book stores or any public venue where you can rent a spot, set up a table, and offer your stories to a group that may never have heard of your book. How Much will it Cost? Usually there is a low cost to set up a booth or table .. Share with another writer to save costs there. Cost of advertising materials, posters, etc. Make your table shine: Find a theme and flaunt it. Your table is one of dozens, or so. Draw the shoppers’ eyes to yours. Color co-ordinate your clothing with your booth. Get bookmarks and bring lots of them: Make sure your book cover is highly visible on these, as well as a brief synopsis of your book. Use bookmarks as an ice-breaker for passers-by. “Do you enjoy reading?” is a good ice-breaker. “Would you like a free bookmark?” Offer one to potential customers with a smile on your face. If every child in a family asks for a bookmark, be gracious and let them each have one. The cost is well worth your public persona of kindness. (and who knows where that bookmark might be read later.) If people stop, and seem interested, have a prepared pitch to draw them in further. If they move on, say something nice. If they start picking up your book to look at it, say a few more words—but don’t overwhelm them. Tell them where else they can purchase your book: Even if they don’t buy at your booth, tell them it’s available on Amazon or the bookstores where they can purchase it.(THis information should certainly be on the material you hand out too.) Many readers prefer reading from an e-reader and are delighted to find yours can be purchased in that format. Keep your booth neat: Only keep a few copies of each book out on your table. Replace from your supply as needed. If there are dozens of your books out, it will look like they are not sell Taken from authorculture.blogspot/2013/07/marketing-in-marketplace_8.htmlIdeas Marketing at the Market Place.
Posted on: Tue, 16 Jul 2013 19:21:16 +0000
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