Movies usually research their own imagery, including fake corporations, shops or personal marks. I designed this brand logo for Monarch, the secret project involved into the last Godzilla movie, released in 2014. The main key to follow in the design development mas making a hero element as icon, that should be look like simple, geometric and minimal, just like a 50s-60s brand design, as the ageless design of Paul Rands work and others. An abstraction of the capital letter M becomes as icon. There are some symbols to see: a two face letter M and a monogram at the same time, the target mark of an X and two arrows confronting each other. Simplicity is not so simple to get and to do. There are a lot of different ways to use the logo. I got some samples (not made by me) from the nice viral marketing campaign website page mutoresearch.net developed from the movie. *Designed in Prologue Films.
Posted on: Mon, 13 Oct 2014 22:46:16 +0000
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