Mozilla Labs is sharing some results of experiments around - TopicsExpress

Mozilla Labs is sharing some results of experiments around personalized content (or what they call UP — User Personalization). Writes Mozilla’s Harry Anderson of giving consumers more individualized control over content, “One recent example is The Guardian giving users the option to turn off coverage of the Royal Baby on their website. This encourages and allows them to participate in the content exchange based on their personal interests.” The basic idea behind the Mozilla Labs experiment is, if you let it, your browser can track your interests and help content platforms provide with you more relevant information.

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