Mr Abbott hasnt the skills of effective communication. Obviously he I s following The Australians agenda if this outdated editorial throws any light on the situation and actions of the Torys preChristmas mean anything. While Mr Abbott is just as intelligent as his predecessors, he is languishing and looks flaky. He lacks the appeal of “comfortable and relaxed” Mr Howard or the everyman charisma of “Hawkie”, whose narrative of consensus united the nation. The Prime Minister can prevail, but he needs to show courage and leadership. One suggestion for capitalising on the G20 goodwill comes from former treasurer Peter Costello. He argued that going for growth, in line with the Brisbane Action Plan, does not depend on Mr Obama, Mr Putin or faceless officials; it’s up to the leaders of countries, such as our own, to repair their budgets and deregulate industries. “A government serious about reform might use such statements to educate and persuade its own constituency,” Mr Costello argued. “But the business of economic reform is hard, specific and local.” Is Mr Abbott hard enough? Without a clear narrative, the task will be beyond him; his communications strategy is in disarray. The Coalition needs skilful media personnel and new roles for its best ministerial performers; it must communicate like a team that knows what it is doing. Short-term tactical wins may offer a mood hit in the executive wing, but they are not the key to sustained governing. Mr Abbott must regroup, trust himself and speak with purpose. Right now, his insipid default setting is losing the people.
Posted on: Mon, 22 Dec 2014 10:38:39 +0000
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