Mr. Ashish Kapoor, Managing Director, Yo! China, talks about his experience in this field. How Chinese cuisine has an added advantage over others & the influence of it in our society. And over the years how the tagline has changed from "Chinese Food Chines Price" to "Chilled out Chinese" Asserts the fact that how digital marketing is the way ahead. Gives an example of how "Listening to internet" is the first step towards directing process for the end customers with respect to his chain.
Posted on: Sat, 14 Sep 2013 06:05:24 +0000
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