Must read for all non-profit leaders. Please like and share. Excerpt: It took most in the nonprofit community a lot longer time to make the time and human capital commitments to embrace your platform. Just as Facebook is now reporting to its investors, nonprofits must be very careful how they spend their resources. Facebook has become a huge part of communications with supporters online. Many groups are using it as an outreach tool to help make the world a better place – helping current constituents and bringing in new people that may not have ever thought to seek help or support... I would even argue that nonprofits are uniquely suited to bring better, more valuable content to your platform than for-profit companies. Now that we have figured out how to truly connect with our online communities, you are changing the game. We aren’t talking another way for people to donate online. (Because we figured out that doesn’t work). We are talking about truly connecting with others authentically on their own turf. Something that is truly magical when it is allowed to take place.
Posted on: Tue, 08 Apr 2014 00:05:21 +0000
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