My father William T. Santiago is a head if his time. The research shows a sharpening age divide in the entertainment industry that has traditional media scrambling and newcomers such as Vice and Netflix establishing their own online empires. “The shift in demographic viewing is caused by a combination of factors ranging from lower TV penetration rates of under-25 year old households to increasing use of time-shifting technologies in most under-55 year old households,” Nathanson wrote in a research report earlier this week. For younger audiences, control over when and where they watch has driven the trend away from traditional television. Live television viewing was down 13 percent for all ages except for viewers 55 years and older, who are steadily watching their shows at their scheduled broadcast time. CBS has the oldest audience with a median viewer of 58.7 years old. CBS, which owns the rights to most of its shows and distributes broadly across digital and cable, hasn’t seen it hurt its bottom line, however. NCIS, one of TV’s most popular shows, is considered a billion dollar franchise because it is viewed in dozens of countries, has a younger audience online, and gets money from cable licenses. Fox has the youngest broadcast audience, with a median age of 47.8 years.
Posted on: Sun, 07 Sep 2014 11:00:17 +0000
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