Mystery #10 When you make a website or online presence, you should….. I’m going to assume - it’s common sense what comes after that phrase, yes? When you make a website, you must make sure that …..? What? Most people will say “Catchy” - it must be a catchy website. Let’s use that word, shall we? What does “catchy” really mean? Oh Jomar, it must get people’s attention. That’s correct. After attention, what comes after? Oh, they should browse around, read around and eventually buy the concept, idea, product, event or service. Tama? In fact Marketers have already studied this stuff. They called it the AIDA model. I won’t go into it —because the reality - AIDA was created before the internet made it possible to buy something while on the move. So whatever AIDA means — it needs to be changed, modified, adapted to our internet situation. So — personally tell us — how long does it take for you to buy anything online? And what are the steps you’re willing to admit/share before you buy something? Contribute in the comments!
Posted on: Thu, 02 Oct 2014 03:57:59 +0000
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