[NEWS] Korean Entertainment For Every Generation: EXO, The Future Belongs to Me! EXO members are like friends, comrades and brothers. Editor’s Note: In the fast speed of replacement of the old of the entertainment’s world, life of one’s popularity is very short. Anyone could be replaced by others the next day even if you are still the headlines of the entertainment news today. However regardless where these stars will go to in the future, their shining moments should all be remembered. Sina Korean Entertainment Star of the Week will lead you to follow their road to success. The intense competition in Korea’s music entertainment is unimaginable to a lot of people outside the world, even idol groups who are already standing in the center of music entertainment are all fighting for the top, let alone the massive amount of newly debuted idol groups every year wanting to get a stable position in the fierce competition of music entertainment in Korea. Competing itself is enough for them to be hurt badly. Looking at the massive amounts of new idol groups debuting each year, only several are remembered by people. Most of them generally dissipate like clouds, forgotten by people and that is the cruelty of the entertainment industry. Newly debuted idol groups needs to have strong vocals, impressive dancing skills, good looks, ingenious publicity strategy by the company, stunning debut song, their own hardwork and etc to rely on so as to get a stable position in the entertainment industry, and the group which have which almost have all of the above points is S.M entertainment’s new boy group EXO (EXO-M WEIBO) (EXO-K WEIBO) Written By/ Luo Yi EXO’s first showcase successfully held, mighty idol group declared debut Born in troubled times from a famous company Since the revelation of EXO’s first teaser on December 22nd 2011, almost everyone diverted all of their attention on this idol group who has yet to debut. After all, being produced by a famous company, seniors from the same company like TVXQ, Super Junior, Girls’ Generation, SHINee and f(x) are all pivotal figures in the Korean music entertainment. They are also S.M entertainment’s greedy ambitions after 2 years since they introduced f(x). After bombing everyone with 23 teasers, announcement of official showcase still was not released yet after such a long time, EXO finally revealed the veil of mystery and meet the fans officially. Using a whole new strategy to promote EXO allowed them to receive unexpectedly high attention from people even before debut. After holding a showcase in Korea and Bejing on 31st of March and 1st of April, EXO’s first mini album was finally revealed on the 9th of April, releasing both Korean and Chinese version. EXO’s first mini album, [MAMA] was long awaited by fans, after all not every company can release 23 teasers and have 100 days of warm up. Along this strategy, they have to attract people’s attention, maintain the attention that the fans will be giving to the group, at the same time not causing people to lose interest in the new group, and also gathering large amount of fans in a short span of time. Because of this, S.M entertainment released a variety of teasers, using a lot of gimmicks. EXO is a boy group formed by 12 boys, there is a total of 8 Korean members and 4 Chinese members. They are separated into 2 groups, EXO-K and EXO-M to promote in the Korean and Chinese entertainment industry respectively. They use the same song to promote in different countries and different language at the same time. EXO-K’s members consist of Su Ho, Baek Hyun, Chan Yeol, D.O, Kai and Sehun. EXO-M’s members consist of Xiu Min, Lu Han, Kris, Lay, Chen and Tao. A gift from EXO, the release of first mini album EXO-K and EXO-M released a prologue song [What Is Love] in two languages, Korean and Chinese alongside with a MV on 30th January in 2012. EXO-K’s member D.O and Baek Hyun and EXO-M’s members Lu Han and Chen showcased their beautiful vocals and singing skills in this song. All 12 members also officially appeared in the MV, shining brightly in front of people. Not long after, EXO-K and EXO-M released yet another prologue song [History] again in both Korean and Chinese versions of MV. The powerful rhythm and dance filled with strength showcased the groups’ abilities and also clearly announced the members of each group. One (prologue song) displays the impressive vocals while another displays amazing dancing skills allowed the fans to anticipate EXO’s official debut even more. EXO held showcases respectively on 31st of March and 1st of April in Korea and Beijing. All 12 members gave in all of themselves, putting a lot of effort in completing their first showcase in the 1 hour showcase. They also revealed their title song for their first mini album, [MAMA] on their showcase in Korea on 31st of March. People were shocked because EXO’s title song [MAMA] is not like the typical popular song genre of idol groups nowadays; instead it is the famous SMP. The revelation of title song [MAMA] got the lovers of SMP hooked. After all it has been a long time since S.M entertainment introduced this kind of songs. From H.O.T’s [I Yeah] to TVXQ’s [O.Jung.Ban.Hap], Super Junior’s [Don’t Don] and now EXO’s [MAMA], this can be considered as a continuation of S.M’s traditions. The so-called SMP is the abbreviation of SM Music Performance. The songs have features for strong and gorgeous performances on stage. Listening to the song alone might be a little bit strange, however when coupled with MV and live performances, the aggressiveness of the music is absolutely unparalleled. The MV of [MAMA] can be considered as S.M’s generous spending on money. The opening of the MV used an animation to explain how EXO was formed, also showing the originality of this MV. The MV also extensively used some special effects, especially the different powers and logos designed for the 12 members. This not only attracts fans, but also allowed the fans to differentiate the members and this is the so-called “killing two birds with one stone”. The arrangement of the song highlights the mysterious and gorgeous atmosphere to the maximum. Mildly entertaining and the majestic atmosphere, repetition of “ma ma ma ma” made a certain memory point to this song, making lethal to the fullest. Strong rhythmic songs with powerful dance is complement, there is no feel of procrastination when looking at the neat choreography full of energy. This alone is enough to see the amount of sweat and bitterness contributed by the members behind the scene to attain such results. The lyrics to [MAMA] also have a very profound implication, not talking about the typical love story between people, but describing the fiction and fact of the world, people becoming indifferent and the hope to break through apathy, and also the desire of displaying pure and sincere feelings to everyone. It really makes people experience adrenaline rush when this song is accompanied by the beautiful stage and matched with gorgeous choreography. EXO’s first mini album [MAMA] consists of 6 songs, other than [MAMA], [History] and [What Is Love], other songs are also very outstanding. Showcasing the boyish charms and gentleness of a male, [Into Your World (Angel)] shows a romantic guy who is a little bit shy, just like the gentle summer breeze caressing you, very clean and clear. [Two Moons] featuring SHINee’s Key is very aggressive and quite toxic*. Just the lyric “Tonight there will be another another another moon” is refreshing enough. [Machine] is also another rare kind of good songs. S.M entertainment also specially invited the famous songwriter Wang Ya Jun in Taiwan to write the Chinese lyrics for [MAMA], song is well produced, showing their sincerity. *toxic means it is very catchy and not easily forgotten. The journey is long, concentrate on looking ahead We must believe that tomorrow comes after the dark. Trainee days will always be one of the toughest periods of all trainees. Before EXO-K’s main vocal Baekhyun entered SM Entertainment as a trainee, he received many rejections from other entertainment companies. EXO-M’s leader Kris said he thought of giving up many times. He even tried to avoid picking up phone calls from home as he is afraid that it could waver his determination of becoming an artist. For a China Member, missing home is a mentally torturing process. Many will say that trainee days are the toughest, but not all of them know how bitter it really is. In order to debut, one has to be more hardworking, more outstanding than the others. You have to depend on yourself. However, all the above are not their main concern. Being a trainee for 4-5 years, they felt that they are living in self-denial every day, facing the full mirrors in the practice room with the question “When will I get to debut?” running through their heads constantly. Now that they have debuted, apart from their attractive and manly performances on stage, they immediately turned back into their shy self offstage. When accepting interviews backstage, they sometimes forget their script, stare into space, burst into laughers and fidget about just like a child. This could also be one of their special charms, showing fans the real side of EXO. No Need to Doubt, They are Brothers! People are moved by the feelings behind the interactions between band groups members, EXO not excluded. When EXO arrived in Beijing for their showcase, as soon as he exited the airport, member Luhan closely protected Sehun from the throngs of the crowd. During the Beijing showcase, Luhan softly translated everything for Kai, who stood next to him. Throughout the program, the members took care of each other. Even during the trainee period, when member Lay, Luhan stayed with him throughout the night. They are definitely close brothers, not only because of their shared trainee days, memories on stage, trusting eyes, those caring looks, or familiar actions. The Future Belongs to Us! From the moment the album was released, EXO-Ks album has topped Koreas billboards. EXO-K and EXO-Ms albums have quickly broken ten thousands*. EXO-Ms title song has won Chinas Billboards number one spot. Since going public on Youtube, EXO-Ks MV has garnered more than 3 million views. For a rookie artist, the number would seem like a goal, but they have accomplished it -- EXO has taken the first step to success. However, a few words cannot sum up the bitter price theyve paid for this success: EXO-K did not perform well on their first music show, and afterwards, they showed heartbreaking guilty expressions on their faces. Since the showcase, Kais waist injury has not healed, yet he continues to perform on stage diligently, even though every time the performance concludes he holds his waist as he exits the stage. EXO-M has participated in a variety of Chinas shows. From the shy and careful behavior of the first show, theyve grown to be relaxed and show their true selves. Step by step theyve grown, just as they gained energy, so finally they will be true to their group name EXO -- they will have their own sky, stand at their own height, overlooking the world. After all, the future holds unlimited chances. Source: Sina ♥♥♥EXO PRINCESS♥♥♥
Posted on: Sun, 24 Nov 2013 06:19:27 +0000
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