NEWS Marketing Conference (HCMC) - Modern Trade and Retailer Brand: a blessing or a curse? “Modern Trade and Retailer Brand: a blessing or a curse?” Speakers: Professor Marianne Claes (Dean, SBS-EM Vietnam) Ms Edith Valkeneers (Director of Modern Trade & Customer Marketing, Unilever) At 9:00 am, Saturday, July 13th, 2013 Conference Hall 601, Floor 6, HCMC Open University, 97 Vo Van Tan, D3, HCMC Language: English Limited seats, no entrance fee but registration required till 10/7/2013 About Content: This conference will enable you to understand key trends in modern trade for Vietnam and the implications of rising retailer brands. Modern trade is definitely the phenomenon of the 21st century in Vietnam. From less than five percent at the beginning of the century, the share of modern trade now represents about 20%. Both Vietnamese and Foreign groups keep investing heavily in this booming sector. Specific to modern trade are retailer brands also known as private label. Obviously they also enjoy a rapid growth, at the detriment of regular brands (in Switzerland their share is as high as 46% of FMCG sales). About Speakers: Ms Edith Valkeneers is Director of Modern trade and customer marketing at Unilever Vietnam; she has been already three years in Vietnam and spent ten years in total at Unilever. Prof Marianne Claes is Dean of the Solvay Brussels School programs in Vietnam. She holds a master in Management Science and is specialized in Marketing. She also has an extensive experience in the private sector with five years at Procter & Gamble and 16 years heading the European marketing of Lee at VF Corporation, leading global apparel company. Agenda 9.00 am Reception and Check-in 9.15 am Welcome by Prof Hoang Thi Phuong Thao, Vice - Head of Post graduate Department, HCMC OU 9.20 am Presentation by speakers 10.20 am Interaction with audience 10.45 am Lucky draw 10.55 am Closing and networking Organisers: Solvay Brussels School of Economics and Management + HCMC Open University Sponsored by: Program of Master in Marketing and Communication Management (Intake 8)
Posted on: Thu, 11 Jul 2013 12:07:12 +0000
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