NEWS RELEASE MODERNISM WEEK AND GOLDENVOICE JOIN FORCES TO CO-PRODUCE 11-DAY MODERNISM FESTIVAL IN PALM SPRINGS Expanded Event Schedule Increases Attendance Expectations for the 9th Annual Modernism Week Palm Springs, CA (January 22, 2014) – The Board of Directors of Modernism Week announced their partnership with Goldenvoice to co-produce Modernism Week, an annual celebration of mid-century modern design, architecture, art, fashion and culture in Palm Springs, February 13 - 23, 2014. Goldenvoice will provide support through corporate sponsorships, national and international marketing campaigns, event logistics and special event production. As a result of this partnership, American Express has committed to sponsor this year’s event. Modernism Week will continue to operate as a non-profit, tax-exempt, charitable organization under section 501(c)(3) of the tax code, providing scholarships to students pursuing college educations in the fields of architecture and design and awarding grants to local and state preservation organizations for their efforts to preserve modernist architecture throughout the state of California. Modernism Week’s one-of-a-kind February “festival” features more than 150 events during an 11-day period, including: tours of architecturally-significant homes and neighborhoods; a popular lecture and film series with world class speakers; Premier Double Decker Architectural Bus Tours; the Modernism Show & Sale; nightly parties with live music; walking and biking tours; a Prefab Showcase and Modern Living Expo; tours of the Annenberg Historic Estate at Sunnylands; a decorator showcase house produced with Christopher Kennedy; a vintage fashion show; displays of classic cars and vintage trailers; modern garden tours, and more. During the February 2014 event, the collaborative partnership will launch a new series of nighttime events introduced as “Modernism Week After Dark” with an exclusive, retro-inspired “Modern Mambo” party set to kick-off the festivities on February 13, 2014. Modernism Week and Goldenvoice have future plans to expand programs throughout the calendar year and to develop specialty VIP hotel, ticket and shuttle packages. “Modernism Week enthusiastically seeks out any collaborative opportunities that serve and promote our mission,” said Modernism Week Board Chairman, J. Chris Mobley. “This partnership, similar to our sponsorship agreements and partnerships with the City of Palm Springs, Land Rover and the Palm Springs Historical Society, allows Modernism Week to build additional capacity and expand our educational outreach throughout the Coachella Valley.” About Goldenvoice: Goldenvoice, creators of Coachella Valley Music & Arts Festival and Stagecoach Country Music Festival, also operates successful Los Angeles music venues including the Fonda Theatre, El Rey Theatre, Shrine Auditorium, Club Nokia and Nokia Theatre L.A. LIVE. Beginning as an independent punk rock promoter in the early 1980s, Goldenvoice grew to become the preeminent alternative rock/music promoter in Southern California by forging strong relationships with both bands and music fans. Goldenvoice promotes over 500 concerts a year in California, Nevada, Alaska, Arizona, Hawaii and Canada. Goldenvoice is an AEG Live company. About Modernism Week: Modernism Week is a California 501(c)(3) non-profit organization. Modernism Week is also a charitable organization, providing scholarships to local Palm Springs students pursuing college educations in the fields of architecture and design; as well as giving grants to local and state preservation organizations for their efforts to preserve modernist architecture throughout the state of California. The mission of Modernism Week is to celebrate and foster appreciation of mid-century architecture and design, as well as contemporary thinking in these fields, by encouraging education, preservation and sustainable modern living as represented in Palm Springs. Please visit modernismweek for ticket information and “Like” us on Facebook. # # #
Posted on: Wed, 22 Jan 2014 16:10:44 +0000
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