NO ADVERTISING ? KNOW - TopicsExpress

NO ADVERTISING ? KNOW ADVERTISING. ------------------------ Approximately 60 Food Metaphors (advertising slogans) were collected from the three sources (Textart.ru, Wikepedia and Google.) After that, a selection was carried out. The ones that did not contain metaphorical linguistic expressions were left out and the material was thus narrowed down to 20 slogans. Among them, 9 are from McDonald’s and Burger King, 6 are from COCA-COLA and the others are from other food brands. The 20 slogans were then classified into four sub-categories according to the conceptual metaphors reflected in them. Creativity, i pity!

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