Neuroeconomics course on coursera started just this week - TopicsExpress



          

Neuroeconomics course on coursera started just this week :) Economics, psychology, and neuroscience are converging today into a unified discipline of Neuroeconomics with the ultimate aim of providing a single, general theory of human behaviour. Neuroeconomics can provide economists and social scientists with a deeper understanding of how they make their own decisions, and how others decide. Are we hard-wired to be risk-adverse or risk-takers? How is a “fair decision” evaluated by the brain? Is it possible today to predict the purchasing intentions of a consumer? Can we modulate economic behaviour affecting the brain?
Posted on: Thu, 26 Jun 2014 16:33:13 +0000

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