New Job Data Optimisation Consultant - SUTTON/LA/SNRDATAOPT Industry: Marketing Job Type: Permanent Location: London, England Salary: Benefits Senior Data Optimisation Executive / Data Optimisation Consultant - London Permanent - Full Time Based from the West End Salary to be discussed on Application My client a FTSE 100 Media giant is looking for a talented Senior Data Optimisation Executive to join their award winning team at their London Offices. Long-term this role provides the platform and opportunity to develop to a senior level within the organisation, either in Data & Technology, Marketing or the wider business, not just in the UK, but across its global footprint. The Data & Technology team: -Covers data strategy -Marketing automation -Audience building -Data protection -Database development -List segmentation -Reporting and analysis -Data governance and data integrity -Work with stakeholders around the business. The successful candidate will have responsibility for driving and optimising the data activities of 2 strategic business units. Roles and Responsibilities - Understand and communicate the full data landscape for your internal customers, as it evolves - Perform audience analysis to identify gaps and opportunities for marketing initiatives - Brief data agencies on data build projects, re-verification and qualification campaigns - Assess the data integrity of existing data and planning activities to improve data quality - Support and coach the brand marketing team with list selection, reporting and analysis from the marketing database - Understand, apply and enforce adequate data protection standards meeting corporate rules and EU legislation in all marketing activities - Drive the data aspects of lead conversion through Eloqua and Salesforce, increasing MQL to SQL conversion and ultimately to won business. - Work closely with the Demand Centre to execute and optimise personalised campaigns - Understand the application of analytics technology for the business unit, specifically Sitecatalyst and Scout to optimise their use for marketing. - Work with the development team on data-related developments, supporting the Brand Marketing teams requirements and those of the Data & Technology Team. - Proactively work with the brand teams and the Head of Data Optimisation to define, evolve and optimise the business units data strategy. - Brief operational tasks to the outsource team, monitor quality and providing feedback where necessary Core Skills - Analytical and problem solving - listening, probing and interpreting needs - Clear, confident, articulate and structured communicator - Demonstrable leadership ability - Adept at working with different technologies Behaviours - Focused and resilient - Highly organised - Adaptable - Team player who thrives in a fast-paced, matrix organisation - Highly effective and personable communication style - ability to recognise and adjust to different audiences and circumstances accordingly - Can multi-task and quickly change course as required by company or market forces - Collaborative and inclusive approach to work - Professional and credible - Calm and collected - particularly under pressure - Curious and questioning - Passionate and engaged Desirable, but not essential knowledge/technical skills - Data Protection legislation - Marketing Automation technologies (Eloqua, Marketo etc.) and processes - CRM Technologies (Salesforce, Siebel etc.) - Email Service Provider (ExactTarget, SilverPOP etc.) - SQL or other data-query language - Business Intelligence technologies (SAP. Cognos etc.) - Full MS Office including MSAccess and Excel The Company brings market leading brands to an audience of millions of decision makers worldwide through its multi-platform media of data services, online lead generation services, community websites, magazines and events. My client is an Equal Opportunity/Affirmative Action Employer and a world leading provider of professional information solutions in the Science, Medical, Legal and Risk and Business sectors. Location: The role will be located predominantly in Central London (Holborn) with frequent travel to the head office in Sutton. You will be required to travel globally on occasion. General Benefits Package: - Competitive Salaries - Group Pension Scheme - 29 Days Holiday - Paid Charity Days - 2 days per year - Save As You Earn Share Scheme (SAYE) If you feel this is the role for you please do not hesitate to apply. Ensure your CV and contact details are up to date prior to application.
Posted on: Thu, 24 Jul 2014 14:53:37 +0000
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