Not being able to pronounce a name spells a death sentence for relationships. That’s because the ability to pronounce someone’s name is directly related to how close you feel to that person. Our brains tend to believe that if something is difficult to understand, it must also be high-risk. In fact, companies with names that are simple and easy to pronounce see significantly higher investments than more complexly named stocks, especially just after their initial public offerings when information on the stock’s fundamentals are most scarce. People with easier to pronounce names are also judged more positively and tend to be hired and promoted more often than their more obscurely named peers.
Posted on: Sat, 02 Aug 2014 18:14:33 +0000
Trending Topics
Recently Viewed Topics
© 2015