Not just a marriage of convenience, Shaadi aims for disruptive - TopicsExpress

Not just a marriage of convenience, Shaadi aims for disruptive ideas in mobile Gourav Rakshit, President and COO of Shaadi has over 13 years of experience in developing and implementing marketing strategies for consumer-oriented businesses. In a conversation with exchange4media he elaborated on the digital journey of the popular matrimony portal and the road ahead in an increasingly digital and mobile world. I think in the last five years, the Indian internet space has matured. Businesses like ours have sponsored primarily because we are a network business and not an e-commerce business. Biggest drivers have been services like Facebook, which have led to more people coming online and being comfortable with having a public persona. Mobile too has been one of the biggest growth drivers in the last two years.

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