Nothing is worse than a bad photo attached to a published news release or article. “A picture is worth a thousand words” is even truer than usual for published images. They need to be clear, sharp and high-resolution to tell their stories clearly. Moreover, high-resolution pictures are virtually mandatory for publication in mobile magazines (such as ISSUU). Consider the story and its companion picture a representation of your law firm. Use the best images possible to put your best foot forward. Pictures are powerful on any page, whether online or in traditional, printed format. They reach out quickly, grab the reader’s attention and help to get your message across to him or her. Pictures can help focus the content, provide a quick summation of body copy and allow the reader determine his or her level of interest in the article or news release. Pictures also distill complex ideas. Make certain the picture selected to accompany an article or news release relates to the body co
Posted on: Mon, 14 Jul 2014 07:58:25 +0000
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