Novartis Pharma (Pakistan) Limited, 15 West Wharf Karachi 74000, PakistanPABX :+922132313386, +922132313397-98FAX :+922132310072 Jobs in Novartis-Brand ManagerJob PurposeTo manage and execute the marketing mix of the assigned brand with the aim to set its long term strategic direction and growth.Major Accountabilities• Managing the Profit & Loss (Topline Growth, Bottom Line Growth, Gross Margin) of and developing sales forecast of the brand• Developing and executing strategic brand plans focusing on short term and long term objectives• Practical experience of managing and launching brand extensions in existing category or new brands in new categories• Developing and executing trade and consumer promotions to generate demand• Developing and managing marketing expenditure of the brand• Ability to work collaboratively with the advertising agency to achieve the desired results within time• Ability and potential to conduct brand forums involving cross functional teams from sales, production operation and finance• Comprehensive understanding/practical experience of managing brands, including:o developing consumer insight - product and communication insighto developing Brand Keys (using the insights) to set the strategic direction of the brando managing and executing the marketing mixMinimum requirements Min 2-3 years of brand management experience in pharmaceutical / consumer goods industry
Posted on: Wed, 26 Nov 2014 10:01:01 +0000
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