Now, Ajay Devgn too, will endorse inner wear brand Ajay Devgn is one actor who has been around for more than two decades and also possesses a success record which is quite enviable. Along with being awarded two National Awards for Best Actor for his work in Zakhm and The Legend of Bhagat Singh, he has also had his share of Rs 100-crore blockbusters. Yet, the shy actor has not been part of too many brand endorsements. Most successful male actors have endorsed innerwear brands. Now Ajay Devgn joins the bandwagon by signing up as brand ambassador for hosiery brand Sirtex. Read Story: Keen to be part of change in Indian cinema, says Ajay Devgn The campaign shot by glamour photographer Jitu Savlani is expected to be out in January. Savlani points out, It is not your regular shots in vests. You will get to see Ajay Devgn with an edge of style. The underlining concept of the campaign seems to be that you do not have to be macho to prove a point. You just have to you yourself. Other leading Bollywood men who have endorsed innerwear brand include: Shah Rukh Khan (Lux), Salman Khan (Dixy Scott), Saif Ali Khan (Amul), Akshay Kumar (Dollar), Neil Nitin Mukesh (GenX), Emraan Hashmi (Oscar) Hrithik Roshan (VIP Macroman). Even action star Sunny Deol has endorsed Lux in the past. In the past Devgn has jointly endorsed Kelvinator with wife Kajol and a soda brand on his own. He was recently seen endorsing Sangam Suitings, a brand also endorsed by cricketer Virat Kohli.
Posted on: Tue, 03 Dec 2013 19:49:30 +0000
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