ORGANIC SEO - LINK BUILDING For search engines that crawl the web, links are the streets between pages. Using sophisticated link analysis, the engines can discover how pages are related to each other and in what ways. Since the late 1990s search engines have used links as votes - representing the democracy of the webs opinion about what pages are important and popular. The engines themselves have refined the use of link data to a fine art, and complex algorithms create nuance evaluations of sites and pages based on this information. Links arent everything in SEO, but search professionals attribute a large portion of the engines algorithms to link-based factors. Through links, engines can not only analyze the popularity of a website & page based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources. Authority models, like those postulated in the Hilltop Algorithm, suggest that links are a very good way of identifying expert documents on a given subject. Want more? Keep reading this blog from moz/beginners-guide-to-seo/growing-popularity-and-links Or reach out to TriLeaf Designs for a one-on-one complementary consultation.
Posted on: Wed, 10 Dec 2014 17:45:01 +0000
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