Olympic is still the airline of my heart but this is definitely a great commercial. Evaluating it from the marketers perspective, I can see the strategy behind it; Especially after the acquisition of the Olympic Air and the fact that the company needs to manage two brand names. This TVC is not a simple commercial trying to sell a product. It is rather a short movie where in a very emotional and personalized way they try to communicate the airlines culture. It definitely aims to all the Greeks that have immigrated around the world. They try to project that the moment you are in an Aegean airplane, it is like you are in a Greek territory.
Posted on: Wed, 07 Jan 2015 15:11:32 +0000