On Monday, January 13, the FDA issued the long-awaited draft - TopicsExpress

On Monday, January 13, the FDA issued the long-awaited draft guidance for branded pharma products in social media. While much of the guidance speaks to “user-generated content” (UGC) and “realtime communications,” the FDA makes clear that these terms refer to “blogs, microblogs [Twitter], social networking sites [Facebook], online communities, and live podcasts.” Much of what the FDA said is a common-sense reiteration of what many of us have assumed about the responsibility of pharmaceutical companies. However, this guidance will help usher pharma into the next phase of online engagement. Read More here: slideshare.net/NavicorGroup/fda-30101664

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