On October 7th - 9th 2014, brand4life participated in Continentals World PR Conference, in Electra Hotel Athens, as EMA-Continental Greece PR agency representative. Continental World PR meetings are scheduled in various Continental countries around the world and give a chance to Conti PR offices and Conti PR agencies to present their PR & brand promotional programs, implemented in each country the German tire company operates. brand4life, as the official Continental PR agency for Greece and conference host, showcased some of its success PR stories for Continental tires Greece, mainly in terms of developing an effective and solid Media relations program from May to September 2014, with great publicity results in the print, electronic and web Media. In the same fashion, all other 30 countries in the conference presented their best PR practices (UK & Ireland best integrated PR case for the last six months period). Nevertheless, some other countries impressed with innovative ideas, such as Polands CSR project - Football World Cup for Children from Care Homes and APACs (Asia countries) cartoon - Conti tires awareness - educational videos (watch here an example!). Next meeting, Spring 2015, in Dubai!
Posted on: Thu, 16 Oct 2014 09:25:18 +0000
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