On behalf of Council on Contemporary Families Ive been consulting with MTV on its anti-bias campaign. For MLK Day they are broadcasting all day in black and white and encouraging viewers to have #TheTalk about race. Heres an excerpt from their press release: – MTV today announced an expansion of its Look Different anti-bias campaign called #TheTalk, a multiscreen effort to encourage its audience to have candid, confident and “color brave” conversations on race with family and friends. “Millennials believe strongly in fairness, but they can also find it difficult to talk openly about race – to be not simply ‘color blind’ but ‘color brave,’ said Stephen Friedman, President of MTV. “Our audience is looking for a way to bring the national conversation on race into their homes and this campaign will give them a forum to express true color bravery.” TheTalk will begin at 9:00 a.m. ET/PT on Martin Luther King, Jr. Day when MTV will kick off a 12-hour period in which all programming will air in black and white for the first time in the network’s history.
Posted on: Mon, 19 Jan 2015 19:44:34 +0000
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