One mans trash is another mans treasure, the cliche says. But its true — no good or service is of equal value to every person, not even money itself, as interest rates reveal, it all depends on what year it is. So if youre selling something, it would behoove you to set your customers expectations before they start weighing costs and benefits themselves A Google Ngram would suggest the term value proposition first appeared in 1944; however, usage began to spike in the late 1990s. Its said that Michael Lanning, a McKinsey & Company consultant first coined the term in 1984. He later wrote a book, Delivering Profitable Value: A Revolutionary Framework To Accelerate Growth, Generate Wealth, And Rediscover The Heart Of Business, in 1998, about how companies can grow by paying attention to customers Read more...More about Marketing, Buzzwords, Business, 30 Days Of Buzzwords, and Value Proposition
Posted on: Sun, 19 Jan 2014 21:00:09 +0000
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