One minute Sales pitch Years ago, a Canadian friend told me a fascinating story that may or may not be apocryphal. I hope it’s true. About a hundred years back, the President of the Canadian Pacific Railway was walking through Montreal’s Windsor Station with his entourage when a man approached. “Say,” he began confidently, “if I could save the CPR five hundred thousand dollars in two years, would you pay me fifty thousand dollars?” The President nodded. “Go ahead.” “Well, I’ve noticed that all your freight cars are painted with the words Canadian Pacific Railway in huge letters. Anyone can see it’s a railway. I’ve done some calculating and I estimate that it costs you about $500,000 in paint and manpower every two years just to paint the useless word railway. All you need is the phrase ‘Canadian Pacific’.” The man got a check (cheque, in Canada) for $50,000 that day. Source : Forbes
Posted on: Tue, 26 Nov 2013 10:57:10 +0000
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