One of the key concepts of marketing is the idea that successful - TopicsExpress



          

One of the key concepts of marketing is the idea that successful companies create products that have a unique benefit, not just unique features. Rather than try to push a new idea on consumers, smart marketers research what consumers want and try to deliver it in ways the competition can’t. Marketers not only consider the physical components of their products, but the image, or brand, of the product, which will determine who will buy, what they’ll pay and where the company must sell.
Posted on: Wed, 22 Jan 2014 22:35:09 +0000

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