One of the key things to understand if you want to run a creative - TopicsExpress

One of the key things to understand if you want to run a creative business is this: most clients dont care about your creativity per se, and thats not what they pay you for. They pay you for your ability to solve PROBLEMS they have (they need a video or logo, they need pictures of something for their branding, they need to entertain clients at an event). Commercially speaking your creativity is a tool- albeit a very sophisticated one- that facilitates the solution of those problems. The reason why you do what you do are very different to the reasons why clients hire you.

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