One of the nuttiest startups Ive recently come across-- Impossible - TopicsExpress



          

One of the nuttiest startups Ive recently come across-- Impossible Foods, a fake meat startup, has deconstructed why meat tastes like meat -- the answer heme, the molecule in hemoglobin, which is found in animals in high concentrations but also in plants. It helps unlocks the bouquet of flavors in red meat during the cooking process-- #science -- after 3 yrs in stealth impossible gives WSJ the first peak and announces their $75 million in funding online.wsj/news/article_email/the-secret-of-these-new-veggie-burgers-plant-blood-1412725267-lMyQjAxMTE0MjAzNzUwNjc3Wj
Posted on: Wed, 08 Oct 2014 00:44:31 +0000

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