One point we make constantly is the importance of not getting caught up in jargon and officialese — of speaking instead in the language of your audience, about the things that matter to them. Heres how a Democratic Senator in one of the most conservative states around is putting that to work: an ad on health care, and his support for the central law in U.S. health care reform. But rather than say Obamacare or The Affordable Care Act, he cuts straight to the benefit for his audience: this law means insurance companies cant cancel your policy if you get sick, or deny coverage for pre-existing conditions.
Posted on: Thu, 21 Aug 2014 02:10:01 +0000