Online Media: Websites - PROS: lower production costs, targeting – demographically and geographically, ability to track results. CONS: clutter, intrusive ads that can sometimes alienate viewer (pop-up/roll downs) Search Engine Marketing - PROS: can guarantee exact results (1st position) only pay when a visitor comes to site, highly targeted through keywords, offers immediate results. CONS: setting and managing campaign can be intricate; can be expensive if not properly managed.
Posted on: Fri, 19 Jul 2013 13:45:20 +0000
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