Online bookings for online travel agents, airlines, hotel, and car rental services have reached an all-time high, setting up this summer to be a record-breaking travel season, according to a new Adobe Digital Index report. This latest Adobe Digital Index report, which looked at 51.5 billion visits, reveals overall trends that illustrate the movement toward booking travel online and provides insight into the seasonality of online reservations. Based on an analysis of more than 150 mobile and global travel (airline, hotel, travel agency, car rental, cruise line and casino) websites from January of 2009 to April of 2013, online bookings to these travel sites typically peak in mid-July with the U.S.- based companies expected to hit $54 billion in Q3, a 10.7% increase over last year. Q4, which typically sees a decline in bookings, is expected to also maintain an 8–10% YoY growth rate. The Q4 fall-off comes from the hotel and car rental segments; however, airline bookings peak in October as road warriors return home and holiday plans are booked farther in advance. Increasing demand and the continued shift from offline to online travel bookings continue to drive a surprising amount of new opportunity since the current shift represents a fraction of $600 billion industry. Additionally, new online business models and an improved economy may shift transaction volume toward direct channels in the coming years.
Posted on: Thu, 18 Jul 2013 05:11:40 +0000
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