Opportunity to Blend the Face-to-Face Marketing Experience with a Virtual Experience: Instead of being threatened by the new technology that creates virtual events, meetings to replace traditional trade shows, smart trade show organizers and exhibitors are harnessing this technology to create hybrid events. Combining the live and the virtual experience connects people on the show floor to interested people around the world who want to participate in the trade show experience from remote locations. Your traditional trade show exhibit booth allows you to bring your booth experience to people who would not be able to experience it otherwise by connecting with them through live streaming video and social media. Your live trade show attendees will appreciate your effort to connect them to colleagues around the world. Your remote participants will be grateful to you including them in the traditional exhibition experience. Randall P. Whatley is president of Cypress Media Group, an advertising, public relations, and training firm. Cypress Media Group provides training primarily related to business and technical writing, presentation skills, and media relations. He can be reached by e-mail at [email protected].
Posted on: Sun, 22 Sep 2013 04:32:01 +0000
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