Oracle Eloqua launches globalization app Cloudwords Inc Oracle Eloqua recently announced the launch of Cloudwords, a globalization platform its customers can use to quickly localize marketing assets and deliver online content in a users native language. In addition to Eloqua, Cloudwords also integrates with Adobe and Marketo, and the tiered pricing structure allows for an unlimited number of users at three different subscription levels. Localization is on the lips of companies everywhere these days, especially those looking to enter the global market. Content adaptation is clearly important and numbers dont lie. According to the Globalization and Localization Association: • 95 percent of Chinese consumers are more comfortable using websites in their own language, yet only a tiny fraction of U.S.-based retailers localize their websites specifically for Chinese visitors • Over 56 percent of consumers report price is secondary to website information targeted to their native language • 71 percent of North American business execs expect to see an increase in revenue from foreign sales and/or operations Learn more >> bit.ly/1qGpJNL
Posted on: Thu, 15 May 2014 20:29:53 +0000