Our Friday afternoon studio team activity was really fun today. Both groups of 3 had to choose either a new product idea or awareness campaign for any cause (real or imaginary) then pitch the name, positioning, brand strategy, tag line and marketing channel to make it work. The guys team came up with Lego Lunches where corporate types play with Lego while doing business meetings but the winner was the female team with a very random but ultimately winning pitch for the Alpacalypse cause where Llama-style creatures were secretly taking over the world and VR headsets were used to educate people about the issue. Each idea had a compelling pitch and I was impressed as always what the team can come up with! Alhumdulillah for a great team.
Posted on: Fri, 13 Jun 2014 07:53:31 +0000
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