Our history as ancient hunter–gatherers provided us with a brain of a dual nature: it is wired for group survival as well as for competition with foreign groups ... ... This suggests commercial manipulation, fanning greed and competition in spending, will suppress selfless and cooperative intentions, and that lifestyle marketing, focusing on lifestyles of celebrities or high earners, will suppress the egalitarian prosocial intentions that evolved to promote ancient group survival. (VAN TUINEN, H.,K., 2011)
Posted on: Thu, 26 Sep 2013 16:29:20 +0000