Our motion-graphic video clip for Le Ngoc Han Primary School in their Closing Ceremony Academic Year 2012 - 2013 youtube/watch?v=grv5ctK9-kY SITUATION Early in 2013, STAR Awards II Ceremony honoring contribution for primary English program was organized and conducted by D2C Branding. Many creative videos and unique ideas presented by D2C Branding in the event has caught the impression of various guests and audiences in education industry, including Ms. Linh Nguyen, the principal of Le Ngoc Han – a prestigious primary school in District 1. It was a great pleasure of D2C Branding to be trusted and assigned to make a video clip played during the Closing Ceremony Academic Year 2012 – 2013 for the school, which took place in late May, 2013. CHALLENGE With desire to transmit a new breeze for the ceremony by using the visual effects instead of the usual speeches and reports to remind remarkable activities during the academic year 2012 – 2013 of Le Ngoc Han Primary School. The challenge D2C Branding team faced was how to fascinate our audiences with the video clip content and information. The requirements must be met: a short and informative video clip, which can help the viewers to capture the highlights and remarkable academic achievements of the teachers and students at Le Ngoc Han. Hence, the tasks brought D2C Branding many challenges when doing the script ideas for the clip. Editing images and video was also a tough job for our team. According to principal’s sharing, the audiences were quite diverse: teachers, parents, students, other education institutes and committee, etc. Therefore, the high quality video production was aimed to bring the excitement to everyone and left a good impression after. IDEA D2C Branding has chosen motion graphic expressions to be dominant throughout the entire video. The colour effects are not only used creatively but also maintain its neutrality to please the diverse audiences in the ceremony. Information and statistics well connected with the vivid effects has effectively helped to keep audience on track. Modern frames and effects were aimed meet every the expectation of our audience. Furthermore, D2C Branding team has done our best job to transform the pure images and video clips provided by our client to a high quality production with eye-catching animated video effects. The purpose is keen to distract the attention of the audience to the quality but more focus on the content of the video. RESULT Beyond the initial expectation, all the audiences in the hall applauded the video clip made by D2C Branding enthusiastically. The cheerful crowds supported the finished video, and the lady principal praised the clip with her happy feeling. Unlike any other usual closing ceremonies, the clip has created great excitement for the audiences, especially many parents in the hall. They were very fascinated during the performance of the clip. Moreover, the best success of the clip is to attract all the students’ attention from the beginning to the end of the ceremony because they could visualize themselves and their images over the remarkable academic year. Even though the clip was just a part of the entire program, it was a big contribution to the success of the ceremony. Especially, the clip was also received the great compliment from the director of Ministry of Education and Training Ho Chi Minh City. In addition, D2C Branding also executed a full version, which was ten-minute length and uploaded onto the official website of Le Ngoc Han Primary School. It would help everyone to get access easily and gain more information about the Closing Ceremony Academic Year 2012 - 2013. -- D2C Branding | we make sure the process is fun
Posted on: Tue, 11 Jun 2013 04:33:24 +0000
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