"Ouya, the forthcoming Android-based console that raised millions on Kickstarter, has gotten into a feud with the Entertainment Software Association, the host of the show – one that has been steadily escalating and may or may not have included a call to the Los Angeles police department. Rather than spending the money on an official presence at E3, which can cost millions of dollars, Ouya decided to set up a guerilla booth outside of the Los Angeles Convention Center. As the show started, though, IGN reports that show officials rented out the spaces in front of Ouya’s parking lot booth and parked semi-trucks in the spots, obfuscating the company’s presence and making it hard for many showgoers to locate. Ouya countered by renting the spaces in front of the ESA trucks and hanging banners advertising its console and pointing people to the outdoor exhibit." So... to summarize... for a new game system to enter the "free market" it must spend millions of dollars for an official booth at E3? lol
Posted on: Fri, 14 Jun 2013 14:38:29 +0000