Over 50 health editors and senior media professionals from print, electronic and digital media from various states along with Government of India representatives and health professionals met in New Delhi over the weekend to discuss strategies for greater media engagement in promoting Routine Immunization (RI) of children against deadly childhood diseases. The conclave marked the culmination of two regional media workshops on RI held in Patna and Raipur in September and October as a run-up to the health editors’ meet in New Delhi. Organized by UNICEF and Samyak Foundation, the key recommendations of the workshop included creating a network of health journalists, increased interface between government, civil society and media and capacity building of government officials on handling and responding to media. The capacities of media persons had to be built both in terms of knowledge and abilities. Being largely TRP driven, their reporters, including those at the helm of the media outlets were not adequately geared to initiate media campaigns on subjects like RI. Therefore, handholding of media and working closely with them, sharing stories and giving them a human perspective was important said Ravish Kumar, Senior Executive, Editor NDTV about the workshops. Dr. M.K. Aggarwal, Deputy Commissioner, UIP, Ministry of Health and Family Welfare, urged the media to come up with stories from grassroots levels, which help implementing agencies in making the delivery system more effective. He also said recommendations made at the meet would be implemented by the government. Read more statements here: unicf.in/1wutEP4
Posted on: Mon, 15 Dec 2014 06:44:19 +0000
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