Overlooked Pages On Your Site: Episode 3 Marketing Press TV People are coming to your site for many reasons. Most of the time they are coming to your site to read your content, learn more about your business, and see what your clients say about your services. Its important to have pages on your site that give these people what they are seeking. The About Page Making sure your about page answers the questions: Who You Are, What You Do and How You Can Help is the most basic foundation of any content strategy -- but dont stop there. Talk about your team members and have them include quips about their personal life or personality. Show your clients and prospective clients who are the people that make up the brands and services they are using. Client Testimonials The best way to brag about how great you are is to have someone else do it for you. Ask your clients for testimonials that you can use on your WordPress site. Include them on pages throughout your site, or have a page dedicated to your companys testimonials. This process can be automated using Gravity Forms. Here are some ideas how to achieve this: Let Your Users Generate Content For Your Site -- Thanks for reading and watching Marketing Press TV. One last thing before we let you go...Marketing Press just launched our monthly newsletter. If you want to receive WordPress Tips, Tricks and other Digital Marketing advice delivered to your Email subscribe now. Transcript: Today, I wanted to talk quickly about a couple of overlooked pages on your website and how you can help let people know more about your company. Hey, its Greg Taylor from MarketingPress. Today, I want to talk about a couple of overlooked pages on your website and how you can let people easily know more about your company. Everybody thinks that having a dialed-in about page is the number one way to let people know about your company, and I agree with them, but another way to do things is you can also have a great meet the team page. Your company is made up of people, not just the products and services and what you sell. So if you let your world and, you know, your clients know whos behind the product, whos behind the service that they are receiving, and they are about to purchase, its a great way to get everybody warmed up. So that when theyre talking to Peter on the phone and they read Peters bio on the site and they know that Peter is an avid football fan, you know, that may just spark a conversation. That may make some sort of a connection between the two and then just kind of, you know, begin the relationship report. I love having great team pages on a site. Another great way to do things is dont be afraid to ask clients for testimonials. You know, there is no better way to let people know how great you are than to let other people tell them. So, ask clients for testimonials. Now have them write them, have them post it to the site. You know, you can either automate this a little bit with Gravity Forms and you can have some user-generated content so that you can have people just post the testimonials right to the site, you approve it and then it goes right to your site. So, in closing, just think about, you know, your company as a brand and think about your company as a group of people trying to solve other peoples problems, other clients problems, and once you can do that, we can make a connection and then the business relationship really starts. If you like what you see, please subscribe to our YouTube channel and if you want more information about any of our topics, feel free to subscribe to our blog at marketingpress. _______ FOLLOW LIPSapp Hits56 Radio _______ FB: r-js/1rlggeQ / TW: r-js/1us3SdS / Listen to LIPSapp Hits56 Radio r-js/1dOIQ18 #thewho #beatles #elvis #jimihendrix #dylan
Posted on: Mon, 06 Oct 2014 19:53:44 +0000
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