• P&L analysis & budgeting to maximise profit and ROI while reducing costs. • Daily operations including HR, employment law and customer-facing sales / telesales. • Success in recruiting, developing, motivating, deploying and retaining a high performing team with the use of KPI’s, incentives, team outings and team-building events. • Client relationship management to ensure a satisfied customer base and maximise all sales / after sales opportunities and mediate public relations (PR) issues on a case-by-case basis. • Project managing ongoing improvements to company websites (pwcars.co.co,uk) to improve customer experience and drive sales, A more thorough tear-down and rebuild was carried out every 18 months to comply with the latest web scripting languages, SEO and drive traffic to enhance consumer experience while cost effectively optimising search engine presence. Significant leadership and planning required to remain on-message and co-ordinate third party developers to meet the functional demands required by each profit centre (Sales & Aftersales). • Product portfolio planning and rollout, budgeting for ad-spend and analysis of marketing campaigns & sales figures. • Researching and procurement of used vehicle stock to maximise profit margins and rapid turnover. • Liaising with trade organisations and legal service providers to mediate and oversee the closure of the business due to a fall in market share of the franchise brand and a general decline in the UK used car market. • Achieved recognition from Motor Trader Awards 2 years running for customer service. • Built up a YouTube presence with over 120,000 video views per annum showcasing our individual products and services and engaging existing customers on social media platforms. • Achieved 70% “Opened” and 42% “Clicked” in targeted email campaigns through ongoing data analysis at a cost of less than $40 per 5000 customer contacts sent.
Posted on: Mon, 17 Nov 2014 01:10:24 +0000
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