PAIKKA HAUSSA: Community Manager - Mobile Games Electronic Arts Finland Oy, Helsinki EA is revolutionizing our brands in the digital world! Electronic Arts, the worlds leading independent developer and publisher of interactive entertainment software is seeking a community manager to manage and execute online and social product strategies. Reporting to the Director of Global Product Marketing, the community manager may work on one or multiple games simultaneously. This role is embedded (and physically located) in the game team studio to improve communication and to give community more visibility into game features, content, promotions, game development status and roadmap. To be successful, this role will need to build strong partnerships with product marketing, game team, and customer service. In addition, he/she will regularly interact with publishing (i.e. acquisition and engagement marketing), channel marketing, creative services, PR, licensing partners, and other EA business units. The community manager is the owner of published content on Facebook fan pages, websites, forums, and other community channels (i.e. Twitter, blog, YouTube if applicable). He/she constantly monitors the community channels to communicate to engage, excite, and trouble shoot for fans, with the ultimate goals to drive traffic, engagement, brand loyalty, and revenue for the assigned games. LOCATION: Helsinki, FInland Responsibilities: Own all published content on game fan page, website, forum and all other applicable community channels. Create compelling marketing communications to acquire, engage, and excite game fans. Design and deploy in-game community management features (i.e. mobile optimized forums, SoCom channels, FAQs, tips & tricks). Collaborate with the game team and customer experience group to deliver high quality mobile optimized customer support materials, reporting, and metrics. Regularly engage with players at a 1:1 level, encouraging discussion and engagement to contribute towards the growth of the community. Identify and engage with VIPs, rewarding valuable players for spending time in the game/community. Work with product marketing manager and game team to develop, update, and execute community engagement calendar. Support product marketing manager to execute cross-promotions across games and channels, including liaison with creative services and other publishing partners to ensure accurate and on-time delivery of creative assets. Manage IP/licensor approvals on marketing content and assets that will be used in community channels. Deliver regular community health updates to the game team, informing the team of community sentiment and player focused campaign performance. Assist in achieving revenue goals through quality, best-in-class execution and market requirements to maintain the high standards of the worldwide EA brand. Provide qualitative and quantitative feedback based on A/B testing, consumer insights through online surveys, and close monitoring of community channels. Demo products at various tradeshows and press events if necessary. Requirements: BA / BS or equivalent. 2-3 years of experience working in mobile or social games, interactive entertainment, digital/social media, community/content management, and/or online gaming. Outstanding written and oral communication skills, writing samples required. Excellent project management skills and ability to manage multiple projects and deadlines in a fast paced environment. Flexibility to deal with changes and pressure. Experience managing Facebook fan page, website, forum, CRM, Search or other online outbound marketing content. Ability to analyze game metrics, interpret data, and provide recommendations. Highly organized, proactive, and a positive attitude. Passion for interactive marketing and mobile gaming. Experience with Photoshop or HTML preferred (resizing and minor editing of existing assets). Yhteystiedot löydät linkistä.
Posted on: Thu, 13 Mar 2014 12:34:32 +0000
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