POSITION: VP of Marketing and Brand Development REPORTS TO: Senior Vice President LOCATION: Headquarters – Atlanta PURPOSE OF POSITION The VP of Marketing and Brand Development is responsible for the entire development and execution of marketing programs, brand management, public relations, marketing strategy and local store / street marketing plans that drive franchise unit sales, build the Uncle Maddio’s brand awareness, and speak to target audiences to enable Franchise Partner profitability and long-term success and growth at Integrity Brands. DUTIES AND RESPONSIBILITIES Create relationship between Uncle Maddio’s and guests while generating segregation from competition and creating customer loyalty. Develop, communicate, train and help execute local store marketing, street marketing programs with Franchise Partners that effectively promotes and increases revenue and profits at the local store level. Develop, monitor, communicate and manages social media communications across our Facebook, Instagram, Yelp, Urbanspoon, Twitter, Foursquare, Google + channels. Executes and manages all Public Relations work in-house. Must be able to write buzz worthy press releases. Experience with selecting, managing and directing marketing and advertising agencies Develop, promote and manages strategic event marketing opportunities Builds strong working relationships with Uncle Maddio’s Franchise Business Consultant team members and the Uncle Maddio’s Franchise Partners POSITION REQUIREMENTS 8+ years of similar experience as a Marketing Director or similar experience with a successful corporate or franchise restaurant organization Experience with creating successful brand identity for restaurant at the “grass roots” level Strong knowledge of effective, results marketing, branding, public relations, social media, media planning / buying Proven brand building experience Fast Casual or quick service, multi-unit franchise and/or hospitality industry experience. Strong ability to build relationships, effectively communicate and positively influence Franchisees and other key constituents Ability to travel 50% of time Ability to sell yourself, your ideas and your plans Strong desire to the Vice-President of Marketing Strong negotiation skills Self-starter and strong leadership skills; Ability to work independently and in a team environment Ability, desire and track record of successfully working in a fast paced, start up environment Excellent organization and problem solving skills. Effectively manage multiple priorities in a rapidly changing environment. Analytical capabilities including financial P&L knowledge Excellent Communication Skills – Demonstrates appropriate and effective communication in all directions including excellent written, verbal and group communication and presentation skills. Planning and Goal Orientation Skills – Demonstrates ability to plan activities, set goals, effectively manage time & work calendar along with all available resources to accomplish assigned tasks and achieve organizational goals. Leadership - Effectively demonstrates the ability to inspire store level teams and franchisees toward operational improvement and development. Passion and Team Orientation – Demonstrates a passion for restaurant operations and the Uncle Maddio’s Pizza Joint brand. Shows the ability to consistently contribute to the overall improvement of the Uncle Maddio’s Pizza Joint vision. Conducts and presents self with poise, integrity and professionalism. Proficiency in Microsoft computer skills (Word, PowerPoint, Excel, Outlook) COMPENSATION PACKAGE: Benefits: company pays 75% of healthcare cost for a top healthcare provider plan Car Allowance, Travel Expenses, Cell Phone, Laptop provided 2 weeks paid vacation per year Ability to advance in high growth, fun, energetic, entrepreneurial company ABOUT UNCLE MADDIO’S PIZZA JOINT Uncle Maddio’s pioneered the concept of fast casual pizza restaurants. With over 47 toppings, 3 crusts, 6 sauces, and 7 cheeses, including vegan and gluten-free pizza options, the possibilities for delicious and healthy pizzas are endless. You build it, we bake it. Plus, we have fresh salads made-to-order, toasted paninis, affordable, kid’s sized pizzas and the new Coca-Cola Freestyle machine. With 270 stores in development throughout the U.S., Uncle Maddio’s is the leader in fast casual pizza. PLEASE FORWARD RESUMES TO: Nicole LaChapelle-Huggins nicoleh@abpspersonnel 866-546-3794 Ext. 1015
Posted on: Fri, 31 Oct 2014 14:31:15 +0000
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