PROVINCE: SABC LIMPOPO DIVISION: MUNGHANA LONENE FM POSITION: DIGITAL SPECIALIST SCALE CODE: 401 REPORTS TO: MARKETING MANAGER: ML FM CLOSING DATE: 25 JANUARY 2015 • Manage, maintain, modify the station’s website according to campaign strategies. • Implement the image and positioning of the brand electronically. • Input in formulating the online media strategy. • Assist in online media buying and negotiation. • Work in conjunction with Programming to achieve programming objectives. • Provide detailed Campaign Reporting. • Maintain the highest data integrity on both the station website as well as the internal SABC intranet website. • Communicate with internal IT Services in regards to updating station related information on the intranet as well on the SABC website. • Stay abreast of industry trends and all applicable technologies, security issues, authoring tools, graphic design tools and new languages. • Integrate new technologies onto the station website. • Management of multiple and diverse projects on website in line with Station and portfolio’s strategy for new media. • Development and implementing of web, wap, cellular and other electronic content and functionality to meet identified business needs. • Conduct research, develop and introduce new programmes when applicable to station strategy • Acquiring and utilizing the necessary resources and skills within agreed parameters of cost, timescales and quality. • Co-ordinate the station’s portfolio of online projects on a day to day basis • Develop and maintain the appropriate environment to support the Marketing and Programming Manager in goals and objectives of overall strategy. • Ensure coherence of Web content by monitoring changes in the world of commerce and reassess whether these changes do influence the business objectives of station • Ensure maximum delivery and performance with stakeholders through efficient Service Level Agreement management. • Respond to queries about the stations’ digital platforms • Translate business goals and objectives into actionable and measureable digital marketing programs • Create and monitor social media campaigns to drive traffic to the website. • Produce and upload content (articles / images / podcasts / videos) for website and social media platforms • Manage and promote conversation and engagement on all digital channels • Provide Marketing with insight into listeners online website patterns and behavior • Promote and encourage cross-platform programming Minimum Requirements • Matric / Grade 12 • Appropriate IT, HTML tertiary qualification • 3 years web experience, 1 year experience in sound recording and editing. • An appropriate business qualification will be advantageous • Broadcasting Experience will be added advantage • Readily absorbs new technical information and keep up to date in specialist areas • Computer literacy and knowledge of HTML • Excellent communication skills (written and verbal) • Report writing skills • Must be tech savvy and keeps up to date with new and exciting social media platforms. • Be able understands how to converse with the youth in a language that appeals to the youth • The person will be required to spend a considerable amount on radio station’s social media platforms to engage in constant conversation and show promotions • Good command of Xitsonga language Interested applicants must forward their applications with a concise CV to: Human Resources Department: SABC Limpopo Attention Portia Mabilane: e-mail: [email protected] Fax: (015) 290-0179 Preference will be given, but not limited to, candidates from designated groups in terms of the Employment Equity Act and the SABC’s Employment Equity initiatives. If you have not heard from us in six weeks of the closing date, please accept that your application has been unsuccessful.
Posted on: Tue, 20 Jan 2015 06:39:21 +0000
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