PURPOSELY POWERFUL Theres a lot of money in the United Arab Emirates, and every luxury brand would love to hit it big there. Therefore, Guerlain has started to design fragrances for the Arab market. Deeply rooted in a French perfume tradition dominated by floral harmonies, citrus, amber and powder, Guerlain isnt as popular in the Middle East as it is back home. Arabs simply arent attracted to classic European perfumes, not even the orientals; living in an extremely hot climate, they prefer strong woody scents, dark rose, and spices. Thierry Wassers perfume trio Les Déserts dOrient from 2012 was targeted directly at Arab customers, and so is Santal Royal. Sylvaine Delacourte explains that he purposely made them smell very strong to fit the Dubai climate and taste. As of this month, Santal Royal is available in Paris. Read more about Santal Royal below.
Posted on: Sun, 04 Jan 2015 15:00:02 +0000
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